How does WOW work?
By regulating our physiological functions, we help our members lose weight, and fat, and keep it off.
Negative Energy Balance
In a state of negative energy balance, the human body typically needs to expend at least 2000 Kcal per day.
Reduce Fat Synthesis
Carbohydrates serve as both a direct source of fat and an essential nutrient for the brain.
However, consuming an excessive amount of carbohydrates can lead to the accumulation of new fat.
Enhanced Energy Utilisation
Obesity is not merely a result of excessive nutrient intake, but rather a manifestation of inflammation due to nutrient deficiency.
Therefore, the body requires ample nutrients, including various enzymes and coenzymes, to regulate metabolic balance.
Optimal Nutrition
We need to fuel our body, whilst keeping a negative energy balance, so high nutrition is important. We also want to ensure our digestive organs have the necessary nutrients to function optimally, and produce the many enzymes, coenzymes and cofactors that help to optimise the Tricarboxylic Acid (TCA) cycle (to burn stored fat!) We do this by adding the WOW cookie with our meals. Note that simply eating less (without high levels of nutrition) can lead to hair loss, skin and nail issues, hormonal disruption, loss of muscle (from skeletal muscles or organs) and the overal sickly, haggard look with sunken cheeks and fatigue.
Optimal Sugar Levels
There is an optimal blood sugar level for burning fat. And that's where we try to keep it during your WOW journey. Eliminating the sugar spikes helps to prevent excess sugar from being stored as fat. And ensuring that you don't go hungry or fast for too long and go into hypoglycemia. If not, it will stop your fat stores from being locked up and unavailable to be utilised, which also triggers your body for hunger and cravings.
Optimal Burn
The TCA cycle is how our body produces energy to walk, move, digest food and essentially 'live'. WOW protocols are designed to prioritise and optimise fat as the preferred fuel source for the TCA cycle. This enhances utilisation of fat stores which allows us to lose weight and fats well, including the stubborn (and dangerous) visceral fats!
Optimal Gut
Without a healthy gut, both the physical digestive tract as well as the environment inside the gut, it's tough to lose weight. For those who have stomach, intestine and digestive issues (from leaky gut, reflux, indigestion, bloating, constipation, diarrhoea, loss of appetite etc) we have additional protocols that support your gut health. In this way, we can help the gut heal, close up tight junctions of leaky gut syndrome, and improve the gut flora / microbiome so that you lose weight better, and resolve those annoying symptoms too.
